Every December since 1999, the Pantone Color Institute™ names its color of the year based on what the authority believes will best represent the next 12 months. For 2024, Pantone went with Peach Fuzz, a shade that draws inspiration from the food and beverage world, “resonates with compassion, offers a tactile embrace, and effortlessly bridges the youthful with the timeless.” 

But what does this designation mean for you? Over the past 25 years, Pantone’s Color of the Year has helped shape new product development and buying decisions across multiple industries, including fashion, home furnishings, industrial design, product, packaging, and graphic design. With this year’s choice nestled somewhere between pink and orange, experts predict a similar impact. The New York Times’ art director, Jeremy Allen, has already referred to Peach Fuzz as, “another rediscovered neutral that’s meant to seep its way into every surface of our lives.”