See how NutriCalc, a TraceGains brand, helped Spoon Cereals to innovate and streamline new product development, ensuring nutritional compliance and market success.
Spoon Cereals, an award-winning UK-based breakfast company, has always been driven by a mission to create better-tasting, healthier, and more sustainable breakfast options. Founded by Annie Morris and Jonny Shimmin, Spoon has grown from a pop-up cereal bar to a brand with a loyal customer base, including major retailers like Waitrose, Ocado, and Morrisons, as well as an expanding online presence across Europe. Committed to social and environmental responsibility, Spoon aims to achieve B Corp certification by 2024.