LuckyTru natural personal care products are manufactured with holistic beauty in mind. We know that what goes on your body is equally as important as what goes inside. So, we focus on creating eco-friendly, socially responsible, clean formulas that nurture your skin, your soul, and the environment. Our personal care products always focus on the quality and effectiveness of nature, and never forfeit efficacy. A lot of research goes into finding the best and most wholesome ingredients. We also believe strongly in transparent labeling. We disclose all of our ingredients, so you know what you're putting on your body. And, we care about animals. That's why our products are Leaping Bunny certified cruelty-free.

Natural, nourishing indulgence, without all the unnecessary ingredients that other brands use – that's what we're all about. Simple, healthy, and beautiful.

Our mission at LuckyVitamin is to Spread the Wellness. One vital way we do this is by helping to shape healthy habits in the next generation through our LuckyKids initiative. LuckyKids promotes education, nutrition and fitness through the sale of LuckyVitamin brand products.

All year we give 1% of proceeds from our private brands to support LuckyKids. Feel good shopping LuckyVitamin Brands knowing you're getting great products at a great price while supporting a great cause!

Read more about our LuckyKids initiatives.