Seventh Generation

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Seventh Generation

Seventh Generation’s Eco-Friendly Household Products for a Brighter Future

Seventh Generation believes that cleaning your home or tending to your personal care and beauty needs shouldn’t have to involve exposure to noxious chemicals. Their whole line of household cleaners, dishwashing products, laundry detergents, and personal care items center on natural, clean ingredients. These plant-based cleaners are formulated to be fierce in their effects on dirt, but gentle on you and the environment. The company name shows its mission. Their aim is to make products that will help preserve the Earth’s well-being for at least the next seven generations.

Bio-Based Healthy Home and Personal Care

As part of their commitment to healthier, more natural products, Seventh Generation practices ingredient transparency. Their belief in the customer’s right to know what is being used in their home or on their skin or hair means their labeling clearly discloses everything in each product. This is done even in the many cases where they’re not legally obliged to reveal what is in a formula. They’re also proud of what they disclose. Seventh Generation products are 95% bio-based – plant-based or using other renewable natural materials – and they’re working hard on the last 5%.

Seventh Generation is Cruelty-Free and Eco-Sensitive

Seventh Generation sets out not just to make high quality natural products, but to set new standards for integrity and responsibility in business. They demand that suppliers adhere to a strict code of ethics, too, in providing ethically-sourced materials, using eco-friendly methods, and giving their employees fair benefits. They are a Certified B Corporation, have the Leaping Bunny certification for cruelty-free production, and partner with the Rainforest Alliance and other environmental groups.