KalmAssure Magnesium Powder Natural Stress Relief Refreshing Natural Orange - 1.15 lbs. Natures Plus

Natures Plus - KalmAssure Magnesium Powder Natural Stress Relief Refreshing Natural Orange - 1.15 lbs. (522 g)

Natures Plus Kalm Assure Magnesium Powder Natural Stress Relief is for daytime or nighttime use. Natures Plus KalmAssure Magnesium was designed to help you put stress on hold day or night, without making you drowsy. A daily serving of the refreshing, orange-flavored drink-mix powder delivers 400 mg of highly bioavailable Magnesium Citrate. And because magnesium is the most effective mineral at opening ion channels in nerves and muscles, you can literally rest assured that you are giving yourself the right nutrition for healthy relaxation.

• Restores Healthy Magnesium Levels
• Supports Nerve & Muscle Relaxation
• Highest Quality Magnesium Available

Tested and Tried
The Natures Plus manufacturing facility is a state-of-the-art showplace for the formulation and manufacture of superior quality, high energy supplements.

All raw materials entering Natures Plus' facility are quarantined until specialized Quality Control Technicians confirm that they meet or exceed Natures Plus' high standards for quality and purity. It is only then that these new raw materials enter Natures Plus' production area.

The highest level of GMP (Good Manufacturing Practice) is strictly enforced throughout the entire manufacturing process. Quality Assurance Inspectors are stationed at each stage of production to maintain adherence to Natures Plus' strict quality control guidelines. Then, at critical checkpoints, each raw material and finished product is subjected to a battery of analytic laboratory tests which guarantee potency, purity, bioavailability and disintegration.

The primary objective of Natures Plus is to serve Natures Plus' customers and assist in their quest for increased energy and ultimate health. Nowhere is this more apparent than at Natures Plus' new East Coast corporate headquarters and distribution center in Melville, New York, Natures Plus' state-of- the-art manufacturing facility, also in New York, and at Natures Plus' West Coast offices and distribution center in Long Beach, California. It is here that Natures Plus dedication to customer satisfaction is brought to life.

These are but a few of the expert quality control procedures used by Natures Plus, all of which are essential for the production of the finest high energy supplements available.

Natures Plus' expertise in formulation and manufacturing, combined with creativity and dedication, has enabled Natures Plus to uphold the highest quality standards possible.

The Natures Plus commitment to quality never wavers.

The Art and Science of Quality
Natures Plus' manufacturing division is the perfect union of artistic craftsmanship and cutting- edge technology. Each department was built from the ground up with one mission-To Set The Standard For Quality. In fact, the Food and Drug Administration has used Natures Plus' facility to illustrate how a manufacturing operation of this caliber should be run.

The entire building is temperature controlled with elaborate, finely tuned air conditioning and dehumidifying systems. To prevent cross-contamination of ingredients, dust collectors have been installed at strategic points throughout the facility. All personnel wear protective clothing, gloves and hats to prevent any physical contact with raw materials and finished products. Every precaution is taken to ensure the highest level of quality and purity.

Each raw material scheduled for use in production is precisely weighed by Natures Plus' pharmacy and released into the "Mixing" area. There, high-speed ribbon blenders uniformly compound the ingredients without altering particle size.

A preliminary batch of 500 tablets or capsules is produced and immediately analyzed for weight variation, disintegration, friability, hardness, thickness and organoleptic characteristics. With the laboratory's final approval, assuring that every formula exceeds USP (United States Pharmacopoeia) and NF (National Formulary) specifications, the finished product is released to "Bulk Packaging." There, it is sealed in airtight containers and shipped to Natures Plus' packaging plants in Melville, New York, and Long Beach, California.

Energy To Go
After the extensive manufacturing process, Natures Plus products are received at Natures Plus' distribution and packaging centers where, once again, they are quarantined. A sample is checked against Natures Plus' Quality Assurance Inspection Guide by trained personnel and sent to an independent laboratory to confirm the results obtained by Natures Plus' in-house laboratory.

Every year, as objective proof of quality and potency, Natures Plus publishes the results of this unbiased analysis by an independent testing lab and distributes the Natures Plus Independent Laboratory Assay Handbook. This informative book demonstrates that every Natures Plus product contains over 100% label claim and offers consumers the best value for their money. No other company offers this guarantee of potency and quality.

As work orders are received, bulk product enters into Natures Plus' sterile, temperature- and humidity -controlled packaging facility, where it begins an automated transformation into a finished product. Filled to exact count and weight, each bottle is labeled, sealed and transported to Natures Plus' distribution centers. With production complete, Natures Plus' computerized inventory control and shipping systems ensure that each bottle shipped contains the freshest product possible.

Natures Plus ships every order complete, without back orders or short shipments, within 24 hours- guaranteed. This is made possible by a state-of-the-art computerized order processing system that enhances the speed and efficiency of Natures Plus' entire operation.

Automatic Call Distribution (ACD) directs each incoming call to the next available Customer Service Representative. The order is entered, credit is checked, inventory is reduced and a picking slip is generated. Each order is then hand-picked from a sophisticated flow rack system, checked for accuracy with laser scanners, carefully packed and shipped directly to the health food store.

Knowledge Is Power
Knowledge Is Power. The education of the consumer is essential to the future growth of the health food industry. Natures Plus feels it is the consumer's right to know about nutritional breakthroughs and new trends.

Natures Plus, therefore, has equipped their Research department with an extensive in-house library and a complete CD-ROM data bank containing nearly thirty years of published scientific studies. This information is used to develop new formulas as well as the most up-to-date educational literature.

Natures Plus modern Graphics Department creates, designs and produces labels, displays, brochures and promotional material. It is here that extensive research is brought to life with a computerized darkroom, a Heidelberg Speedmaster press and automated finishing equipment.

In a continuous effort to educate the health food industry about new market trends and innovations, Natures Plus Telemarketing and Marketing Services Departments inform the consumer of the special benefits and knowledge that a health food store can provide. But, most importantly, Natures Plus' highly trained sales force, the foundation of Natures Plus' success, keeps the health food store in tune with the ever-changing needs of the consumer.

At Natures Plus they strongly believe in the power of knowledge.

Dedication To Excellence
Natures Plus' commitment to excellence is made possible through the dedication and loyalty of every member of the Natures Plus family. Natures Plus' employees believe that quality, service and standards of excellence should never be compromised:

• Excellence in research and creativity results in exciting and creative new products that meet the changing needs of the consumer.
• Excellence in quality manufacturing practices guarantees products that exceed industry standards for potency, purity, quality and bioavailability.
• Excellence in customer service assures prompt shipment within 24 hours, with no back orders or short shipments.
• Excellence in educational services brings knowledge to the health food community, which is the key to Natures Plus growth and longevity.

Natures Plus is committed to supplying superior quality supplements that meet the high energy demands of their customers. Where your health is concerned, there is no room for shortcuts and no room for compromise. This is your unconditional guarantee from Natures Plus The Energy Supplements.

About Natures Plus
Natures Plus has been considered the gold standard in Natural Vitamins and Nutritional Supplements for over 40 years.

The Beginning
In the early 1970s, when Gerald Kessler founded Natures Plus, he had a clear vision of the kind of products he wanted to produce. Carefully studying the natural vitamin market, he observed that consumers were seeking energy and an enhanced quality of life from their vitamins. He knew that only a supplement made with superior ingredients and the highest standards of manufacturing could result in exceptional products with the energy-releasing results consumers demanded.

Over 1,200 Natural Vitamins and Nutritional Supplements Later
They continue to fine-tune their products and raise the bar for quality and performance in their industry. Today Natures Plus products are unsurpassed in their ability to release natural energy and provide the ultimate feeling of well-being. That's why they call them the "Energy Supplements."