Natural Calm Magnesium Anti-Stress Drink Raspberry Lemon Flavor - 8 oz. Natural Vitality

Natural Vitality - Natural Calm Magnesium Anti-Stress Drink Raspberry Lemon Flavor - 8 oz. (226 g)

Magnesium and calcium are fundamental nutrients that need to be in balance with each other in order for you to fully experience good health. Their importance on a cellular level is critical. Calcium and magnesium are like opposite sides of a coin. Calcium excites nerves, while magnesium calms them down. Calcium makes muscles contract. Magnesium is necessary for muscles to relax. Calcium is needed for blood clotting, but magnesium keeps the blood flowing freely.

Calcium & Magnesium:
A Matter of Balance
You experience the tensing (calcium) and relaxing (magnesium) interaction of these two elements each time your heart beats, when you feel your pulse, and every time you breathe.

When we are under stress, our cells-which in their resting state contain magnesium-go through a change. Calcium, normally outside the cells, enters the cells and the calcium level becomes high. This is the action state in which a muscle cell, for example, will contract and tense the muscle. The magnesium then pushes the calcium out of the cell and the cell is again in its resting, relaxed state. Think of it as an on-off switch. The "off" is magnesium and the "on" is calcium.

But what happens to a cell that is not in balance-where the magnesium level in the body is deficient?

In simple terms, the "off" switch doesn't fully turn off. That means calcium can continuously leak into the cells and stimulate cell activity (the "on" switch). The result is stress accompanied by one or more of the magnesium deficiency symptoms.

Magnesium helps your muscles and nerves function properly; it keeps your heart rhythm steady, supports a healthy immune system and also assists in keeping your bones strong. This essential mineral helps regulate blood sugar levels, promotes normal blood pressure and is required for producing and storing energy. It's easy to see why many researchers say that no single dietary factor is as critical as magnesium.

Calcium-Too Much of a Good Thing?
Calcium deficiency can be a serious issue. It is an important nutrient your body needs every day, but too much calcium can also be a problem.

The recommended adequate intake of calcium according to the National Institutes of Health, Office of Dietary Supplements, is 1,000 mg for adults aged 19-50 and 1,200 mg for 51 plus. There are many adults who are taking 1,200-1,500 mg of supplemental calcium in addition to their dietary intake of calcium (an 8 oz cup of low-fat fruit yogurt contains 345 mg of calcium and one cup of nonfat milk contains 306 mg). Unassimilated calcium can end up in the soft tissues of the body where it deposits and hardens (calcifies) or in the urine where it may result in kidney stones.

Unless calcium and magnesium are properly balanced, magnesium becomes depleted (too much calcium can itself deplete magnesium levels). This can result in an inability to quickly recover from stress and can itself be a source of stress.

Do You Have a Healthy Magnesium Level?
Most people don't get enough magnesium, including many who already take magnesium. There are two reasons for this: the amount of magnesium required by the body is greater than people think and many magnesium capsules and tablets are not completely absorbed by the body.

Magnesium deficiency can be caused by a number of stresses on the body, including-but not limited to-lack of adequate dietary magnesium, emotional stress, some drugs (diuretics, antibiotics, oral contraceptives, insulin, cortisone), heavy exercise, diabetes, gastrointestinal disorders and too much calcium in the diet.

Symptoms of Magnesium Deficiency
Millions suffer daily from symptoms that can result from a lack of magnesium. Due to the fact that magnesium is so vital to so many bodily processes, deficiency can contribute to a wide variety of conditions, such as:

• Stress
• Fatigue & Low Energy
• Inability to Sleep
• Muscle Tension, Spasms &?Cramps
• Anxiousness and Nervousness
• Irritability
• Headaches
• Weakness
• PMS and Hormonal Imbalances
• Weakening Bones
• Abnormal Heart Rhythm
• Calcification of Organs

About Natural Vitality

Natural Vitality is a purpose-driven organization.

They believe that the general level of health Americans experience today is far from ideal. What is considered "normal" constitutes the acceptance of aches and pains, lack of energy, the aging process and a long potential list of non-optimum conditions.

With the epidemic of obesity and diabetes in America, it is dawning even on the most reluctant, that there is a relation between what they put into their bodies and the level of health they experience.

In the last 70 years, the shift over to factory farming, both in produce and in livestock, has greatly contributed to the declining nutrient value of the food they eat. An example of this is the fact that you would need to eat five apples today just to get the same nutrients from eating one apple back in 1965!

It's hard to imagine that with supermarkets filled with such a variety of fruits, vegetables and meat that they have become used to in this country that they might be suffering the effects of malnutrition. But they certainly feel it. It may be stress or low energy or trouble sleeping or headaches or indigestion or many other possible symptoms but the bottom line is that their bodies are not getting the minerals and vitamins they need to function properly.

Their Formulations
Natural Vitality is best known for its flagship product Natural Calm, The Anti-Stress Drink. For over five years in a row, Natural Calm has been the best-selling magnesium supplement in any form (SPINS 2011). Natural Calm was also recognized by Vitamin Retailer magazine with its Vity Award in 2010 and again in 2011 and by Better Nutrition magazine for three consecutive years with its Best of Supplements Award. Natural Calm is approved by Mommy MD Guides and Ashley Koff, RD Natural Calm is available from all leading distributors and is sold in natural products stores in America, Canada, Italy, Russia, the UK, Ireland, France, Germany, Netherlands, Belgium, Iceland, Columbia, Puerto Rico, and Taiwan.

Their popular Organic Life Vitamins is a complete liquid multi-nutrient made with certified organic ingredients. OLV provides a food-based cornerstone of quality nutrition in liquid form for quick absorption and maximum bioavailability. It is unique among whole-food liquids for both its comprehensiveness and its light fruit taste, with organic raspberry and cranberry extracts sweetened with organic agave nectar and organic stevia.

Natural Calm Plus Calcium is their sports formula. It is very popular with elite athletes as it virtually eliminates muscle cramping.

From their experience with magnesium and calcium, they have found that a ratio of 1:1 calcium to magnesium (or even slightly more magnesium) both supports bone health and avoids the buildup of unassimilated calcium that can lead to problems associated with calcification. Osteo Calm is a liquid formula for bone health support that is unique in featuring this ratio along with vitamins and minerals designed to enhance calcium absorption.

NutraRev!, which received a Best of Supplement Award from Better Nutrition magazine is an antioxidant energizer that provides a unique combination of anti-aging supplement in a great-tasting, fast-absorbing and economical liquid. It is popular because of its energizing effects and well as anti-aging benefits.

Kids Natural Calm Multi is a premium comprehensive liquid multi for children. It includes 24 organic fruits & veggies, premium Omega-3 DHA & EPA, vitamins and minerals, best-selling Natural Calm magnesium, calcium, amino acids and DMAE. Gluten-free, non-GMO, organic flavors and sweetened with organic agave and organic stevia.

Energy28 is a premium liquid whole-food sustainable energizer featuring Golden Chlorella Omgea, a complete nutrient-dense green food, 24 organic superfruits, veggies, sprouts and fruits, organic maca, Bioenergy RIBOSE and rhodiola. Natural berry flavor with organic agave and organic stevia. Vegan, gluten-free, non-GMO.

They Take Their Social Responsibility Very Seriously.
Their vision at Natural Vitality is a higher level of health. Health is not a static condition and needs to be viewed in context with the total environment.

While nutritional supplements are required to repair, maintain and enhance health, it is vitally important to limit the number of toxins found in food and in the environment. We have created a society with about 80,000 industrial chemicals and many of these chemicals end up in the food chain one way or another.

In order to address this broader view of health, they devote a percentage of their profits to their Natural Revitalization environmental action initiative, now in its fourth year. As part of this, they support both financially and actively, a number of non-profit groups covering areas of food safety, animal welfare, soil regeneration and carbon sequestration, the practical development (including growing, certification, distribution and marketing) of a new category of nutrient dense produce and support of local, sustainable farms through Chef Rick Bayless' Frontera Farmer Foundation.

They also publish their online magazine, Organic Connections that covers food, health, the environment and green technology.