It’s time to think outside the cup
OrganiCup was founded in Denmark in 2012 with an ambition to grow the category of reusable period products. But it’s time for a new period at OrganiCup.

We’re extending our product line with our take on the products we reuse again and again. That is also why we’re changing our name from OrganiCup to AllMatters.

For the past 9 years, we’ve fought enormous stigma with a menstrual cup and strong community.

We proved that periods are a natural part of our lives. We replaced disposable products that harmed our bodies and our environment. We even developed new daily habits.

More often than not, change feels weird and uncomfortable – the switch to a menstrual cup is no exception. But as soon as change proves to be easier, healthier, greener, it stops feeling weird and it starts feeling natural. Instinctive, even.

You, as a member of our community, know this better than anyone. Your commitment to change inspires us to work towards an even greater impact. This is why the natural next step for us is expanding our product line with our take on the products we reuse again and again within personal care.